Rises and Falls of the new Fashion stars In the last years, a lot of an all-but-forgotten , re-opened or going-bad brands are engaging star designers to reanimate the brand image, so trying to reach the top again, to receive the press attention and over everything to get a huge sales increase. Often this formula has started to become to much commercial, and forget the spirit of the brand. When things go right, sometimes the designer leaves the brand after getting results, and gets the possibility to climb up to a bigger brand or to improve his own brand’s image. The problem  

THE GREATEST STAGE DESIGNS. Every season designers narrate stories through their collections, and some of them decide to design great scenery for their show in order  to make spectators get involved in the story. The normal white catwalk is not anymore a cool minimal way to show a collection, now the show starts from the moment people come into the show’s venue. We have selected the biggest and the coolest one.

R.I.P. YOHAN SERFATY  Paris-based moroccan designer Yohan Serfaty passed away today, victim of cancer.

Y PROJECT By YOHAN SERFATY SPRING-SUMMER/2013

THE COOLEST SS/2013 GLASSES. Spring is coming and we have to take a look at the new accessories trends we will find this season. The sun will shine bright so we will need a pair of trendy glasses to protect our eyes and completing our looks. This new season designers go wild, and suggest us to wear huge and elaborated glasses, in the “I do not want to be unnoticed” mood. Now you are not just going to wear a plain accessory, you will wear goggles, spectacles, bespectacled, dark glasses, masks, rimless glasses, shades, sun shades, sunglasses.

HAPPY FATHER’S DAY On March 19 several countries around the world celebrate the “Father’s Day”. The celebration comes from religious festivity of Saint Joseph, Jesus’ father. Saint Joseph has always been represented bearded. He had, indeed, one of the most famous beards in history. So it’s something normal thinking of bearded men when you talk about daddies. We take a look at the last men shows to see how beards will look next season, and maybe inspire the contemporary fathers.

STREET STYLE  ”SNOWED FASHION WEEKS”