CHRISTIAN DIOR SPRING-SUMMER 2000, WHEN DIOR MET DENIM.

Gisele Bündchen

It was october fifth, 1999 when John Galliano showed this collection for Dior, inspired in singer Lauryn Hill, and  just after the Asian financial crisis also named  International Monetary Fund (IMF) crisis. Both things made Galliano create a collection for Dior, that was different from his usual shows, this one was innovative in the materials and patterns but very commercial at the same time, an easy to sale collection. He had to prove that he can design street wear (very luxurious but anyway street wear) too, in facts, to mark the contrast, at the end of the show he presented silk couture dresses .

The Dior Spring-Summer 2000 ready-to-wear fashion show started with a series of wildly sexy denim looks reminiscent of a glammed-out Foxy Brown: knee-high lace-up logo boots, foulard tops made out of Dior’s signature print, frayed microskirts, and trompe l’oeil denim silk dresses. Debuting too was the new Christian Dior Denim Double Saddle Bag, a popular classic icon for Dior fans everywhere. It features a denim logo print with the signature Dior logos and chunky CD hardware.

With the arrival of the new millenium something decidedly weird is happening in the world of denim, designers have to reinvent it from time to time, and jeans occupied the catwalks at Chanel, Chloe, Versace in the same way it did at Dior. Denim becomes a luxury material striding out beyond our conception of basic utility, and freed of all social and creative restrictions, denim is assuming any kind of disguises and contexts to be worn in and has broken through almost any limitation on price.

Lida Egorova

Alexandra Egorova

Yfke Sturm

Liisa Winkler 

Malgosia Bela

Now, twelve years later, the world is through a financial crisis again, and here are a lot of designers who take inspiration from this colection, as D&G Spring-Summer/2012 last show wich mixed scarf prints and denim, or Versace, Roberto Cavalli, Emilio Pucci who use it  with silk scarf prints added to their logos too.